THE 1ST PROJECT - A Kodak Moment

On my first day, for 65 of White Arkitekter current projects and past projects, I contribute a single sentence of a never-ending poem of sorts—a concentrated artistic/conceptual statement that accents the architectural vision.

Each sentence is crafted through the lens of our collective history of oral tradition and word-art- It draws from Swedish and Yoruba tradition.

The sentence:

  • Is integrated into project documentation and presentation materials on White’s website

  • Is integrated into project documentation and presentation materials off White’s website

  • Appears alongside project credits

  • Becomes part of the firm's narrative for that project

  • Requires no additional client engagement or approval (it's embedded as part of White Arkitekter's creative output)

  • at least one of the above, up to all four per project.

Timeline: I receive short project briefs in a timely manner and deliver the sentence within one week of project completion or presentation.

Scope: All architectural projects that exit White Arkitekter during my tenure as In-House Artist receive this treatment.

Integration: The sentence becomes standard in your project portfolios, website presentations, and media coverage. It's part of how White Arkitekter's work is now presented to the world.

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Why?